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Wholesale Guide

Mod Planogram Basics for Wall Displays — UK and Ireland

Published 2026-04-20 · 7 min read · by the VapeWholesaleHub sourcing team

There is no clever trick to buying mod well. There is a short list of things worth checking and a long list of things that distract from them. This page is an attempt at the short list.

Mod product overview
Reference view of the mod line prepared for wholesale evaluation.

Inspection Before Dispatch

Inspection is only useful if the result is recorded somewhere you can find it later. A mod batch log with weights, codes and measurements turns a future complaint into a five minute lookup.

Random checks are fine, but weight the sample towards the start and end of a mod production run. Those are where a line is most likely to drift.

How Mod Fits the Assortment

Mod sits at an interesting point in the assortment. It is familiar enough to be an impulse purchase and specific enough to build a repeat pattern around. Treating it as either pure commodity or pure specialty both lead to poor results.

Market Signals

Assortment rationalisation is the quiet trend in this category. Shops that cut their mod range from twelve lines to five well chosen ones often report higher total sales, not lower.

Modelling a Healthy Margin

Hold a small mod buffer in your pricing model for currency movement. A few percent on a container is a real number, and it is easier to plan for than to absorb.

Indicative reference points for planning purposes: entry tier from USD 1.29 per unit at 2000 units, mid tier at USD 0.80, and volume tier at USD 1.08 for full container quantities. These figures move with specification, packaging and freight, so treat them as a shape rather than a quote.

Reading a Mod Spec Sheet

Ask for the mod specification in the same units you intend to measure in. A metric quoted in a form you cannot verify on arrival is not a specification, it is a claim.

Reference specification for Mod orders
Product categoryRefillable kit
Resistance band1.2 - 1.4 ohm
Capacity tolerance+/- 3%
Puff count methodMachine cycle 3s on / 27s off
Master carton120 units
Carton weight9.6 kg
Shelf life12 months
Storage15-25 C, dry, away from direct light

Logistics That Protect Margin

Freight is the hidden half of mod unit economics. A denser master carton can save more per unit than a hard negotiation on factory price, because the saving repeats on every reorder rather than once.

Mod logistics and packing
Master carton configuration used for mod shipments.

Practical Checklist

Frequently Asked Questions

What if a batch does not match the sample?

Keep the retained samples from the approval stage. If a delivered batch measurably differs, we compare against the retained set and resolve it against the production record. This is why we insist on sealed retained units from every run.

Is there a warranty on mod?

Manufacturing defects are covered against the retained sample standard. Normal wear, misuse and damage after opening are not. We publish the threshold in the order terms so both sides know exactly what the claim process looks like.

What if I only need a small first order?

That is normal and sensible. A mixed carton lets you test mod in your own market before committing to a production run, and the specification you approve at that stage carries through to larger orders unchanged.

Do you hold stock for regular customers?

For established programmes we can reserve production slots and, in some cases, hold finished mod stock against a forecast. It removes most of the lead time risk from a reorder and is worth discussing once volumes are stable.

How long does a mod order take to arrive?

Production typically takes ten to eighteen working days after artwork approval, and transit depends on the method you choose. Air express is fastest, sea freight is cheapest at volume. We confirm both at quotation so there is no surprise later.

Next Step

Send us your current mod specification even if you are not planning to move suppliers. A second read of a document you use every month is usually worth the ten minutes.

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